The process of rebranding Diaza brand arises in the context of the celebration of its 25 years of experience in the market. This is therefore the time to reposition values, consolidate skills and affirm the personality of a brand that has been recognized by its customers for its skills, good practices and unequivocal confidence
In light of that, it's positioned in the matrix quality + flexibility + accuracy + ability, with the following value proposition, "we affirm relationships, we boost business"